A company that already sells
You take an existing offer into a new context: another market, another country, another segment.
Go2Rev · Go-to-Revenue
Before you build a new revenue route, find out whether it deserves building.
You want to open a revenue route that doesn't exist yet: another market, another country, another segment, a new brand.
Go2Rev, Go-to-Revenue, is the RevOps Studio method for building a revenue route that doesn't exist yet, for B2B companies only. It gives you a grounded decision on whether the route deserves building, the commercial system of the initiative with its economics, and a team prepared to run it.
Which route are you on?
A new initiative
A startup, a new brand, or a new line inside a larger company.
A grounded decision, a designed system, a team ready to run it.
A grounded decision on whether the route deserves building.
The commercial system of the initiative, with its economics.
A team prepared to operate it.
We make no promise of sales; the promise is the method.
Diagnostic, Design, Activation, with a decision of yours at the close of each.
Diagnostic
What it covers
- The brief
- What's known
- The market and access to it
- The buyer
- The alternatives
- Viability
- A recommendation
Your decision at the close
- Continue
- Make it conditional
- Get more evidence
- Adjust
- Postpone
- Close
The way out is agreed when you hire us.
Design
What it covers
- Positioning
- Offer and price
- Demand
- Conversion
- Delivery and collection
- Economics and capacity
- Measurement and readiness
You get
- The commercial system
- An editable economic model of the initiative
Your decision at the close
You decide which design we prepare.
Activation
What it covers
- Materialisation
- Testing
- Handover
- Close
You get
- The initial operating kit
- The handover to your team
Your decision at the close
You accept the scope delivered.
What do you take away?
01 · Diagnostic
Opportunity and viability evaluation
A grounded decision on the route, with a recommendation and what would change it.
Possible ways out
- Continue
- Make it conditional
- Get more evidence
- Adjust
- Postpone
- Close
02 · Design
Commercial system design
- Buyer
- Positioning
- Offer and price
- Demand
- Conversion
- Delivery and collection
- Owners
- Measurement
03 · Design
Editable economic model
A spreadsheet with the economics, cash and capacity of the initiative, separating what is calculated, estimated and unknown.
- Economics
- Cash
- Capacity
- Calculated
- Estimated
- Unknown
04 · Activation
Initial operating kit
The materials, instructions and records your team needs to start running the route.
- Materials
- Instructions
- Records
05 · Activation
Activation and handover
What was done, its owners and limits, and a guide for your team to carry on.
- What was done
- Owners and limits
- A guide for your team to carry on
What do we ask of you?
We don't ask you to fill in templates.
You
- You locate what you already have
- You clarify the facts only you know
We
- Extract
- Research
- Draft
Prefer to start on your own?
The free Go-To-Market Planner walks you through five decisions with the logic of Go2Rev. If what comes out leaves you with questions, we talk.