Build a defensible go-to-market plan in five gated decisions.
Positioning, demand engines and a 90-day roadmap, with open questions instead of invented data.
Planning how to take something to market? Start with five decisions, not a blank page.
The Go-To-Market Planner is a free RevOps Studio plugin for Claude Cowork and Claude Code. It walks you through the five decisions of a go-to-market with the logic of Go2Rev.
What do you take away?
Step 01
Business Snapshot
Your business, your offer and your starting point, in one page.
Step 05
90-day roadmap
The first quarter, in order.
Step 02
Market Map
The market in three layers.
Step 03
Positioning Architecture
Category, promise, pillars, messages and anti-messages.
- Category
- Promise
- Pillars
- Messages
- Anti-messages
Step 04
Demand Plan
Three to five demand engines and a channel mix, with cited benchmarks.
- Three to five demand engines
- Channel mix
- Cited benchmarks
Result
GTM Plan
Everything consolidated into one document.
How does it work?
- You confirm or correct at each step
- Your progress is saved between sessions
- An open question instead of an invented figure
- 01
Business Snapshot
- 02
Market Map
- 03
Positioning
- 04
Demand Plan
- 05
Roadmap
It ends honestly, with what the plan does not cover.
What does it not cover?
- Offer and price
- Conversion
- Delivery and collection
- The economics of the initiative
- Activation and handover
That is what Go2Rev does with a consultant.
How do you install it?
Install it from the Anthropic plugin directory. It's free and MIT-licensed.