Where does your revenue break?
Answer 14 questions about how you sell. You get a hypothesis of the stage where your revenue chain breaks. It takes under three minutes, and you don't need to register.
The self-test is a 14-question quiz that gives you a hypothesis of where your revenue chain breaks. It takes under three minutes and needs no sign-up.
What this test evaluates
Established B2B companies rarely have a lead problem: they have a system problem. Marketing does some things, sales does others, the founder is still closing deals and nobody knows exactly where the chain breaks. This test walks through seven points of that chain, two questions each, and tells you where it seems to break first.
- Positioning and messaging
- Demand generation
- Marketing-to-sales handoff
- Sales process
- Dependence on people
- Measurement and decisions
- Investment priorities