How RevOps Studio decided what to change and what to keep
We ran the Diagnostic on ourselves. Qualified newcomers: 1 against a target of 10–12. We changed course there, and decided against the recommendation on other points.
Starting point
A business where the same person sells and delivers. All new business came through a personal network, and the website had three months of commercial life without a single lead.
What the Diagnostic found
- Qualified newcomers barely came in: 1 against a target of 10–12.
- Cold outreach was answered at a normal rate for B2B (3.4–4%) but produced no meetings.
- The measured sales cycle ran from 19 to 63 days, against the three to six months assumed.
What was decided
Close or discard the open opportunities within four weeks, work on qualified entry, and take cold outreach out. On two points we decided against the recommendation, and those decisions were written down as hypotheses, each with the criterion that would prove it wrong.
What was delivered
- Revenue Diagnostic
- Client Master Brief
- Knowledge Base
- Competitive Landscape
Result
In progress.